With the advent of synthetic materials on the market, the sporting goods market also began to change. In the 50s, Speedo launched the first swimsuit using synthetic materials, in particular nylon. In the late 60s, Bob Gore introduced to the world community a membrane material that did not allow moisture to pass through, but “expelled” steam from the body. The use of the latest high-tech materials allowed athletes to achieve new world records. So, in a bathing suit from Speedo, more than 180 world records have already been set. Their swimwear reduces water resistance by over 20%!